The Value of Promotional Products:
Why Every Business Should Invest in Giveaway Swag

It’s time to talk promotional items!

Anyone who's worked a tradeshow or exhibition knows people love FREE stuff! I remember working a trade show in a previous life, and we were giving away mouse pads and other little things. And people lined up for them. They had bags full of these giveaway swags from all the vendors, and they were like kids in a candy store. That's when I learned that customers love FREE stuff.

Promotional products, also known as giveaway swag, are an essential tool for businesses looking to increase their brand visibility and create lasting impressions with potential customers. From pens and water bottles to notepads and tote bags, these items can significantly enhance your marketing strategy. Here’s why every business should invest in promotional products.

Increased Brand Recognition

Promotional products help increase brand recognition. When a customer uses a branded pen, drinks from a company water bottle, or wears a logoed T-shirt, they are reminded of your brand each time they use that item. According to a study by the Promotional Products Association International (PPAI), 83% of people can recall the advertiser of a promotional product they received. This high recall rate shows the power of branded items in keeping your company top-of-mind for consumers.

Cost-Effective Marketing

Compared to other forms of advertising, promotional products are highly cost-effective. While digital and print ads can be expensive and often fleeting, a well-chosen promotional item can be used by the recipient for months or even years. The PPAI reports that the cost per impression (CPI) of a promotional product is significantly lower than that of TV, magazine, and newspaper ads. For instance, the CPI for a branded bag is $0.002, which means for a $10 investment, your brand could potentially reach 5,000 people.

Versatility and Customization

The versatility and customization options for promotional products are endless. Whether it’s pens, water bottles, notepads, or pretty much anything you can think of, Box and Send can get it for you. And by the way, we have a graphic designer on staff, so we can either create the artwork or use your existing artwork to ensure your promotional gifts look great. This customization helps ensure that your promotional items are not only functional but also align with your brand’s identity and messaging.

Lead Generation and Customer Retention

Promotional products can also be an effective tool for lead generation and customer retention. At tradeshows and events, branded items can attract visitors to your booth and provide an opportunity for you to engage with potential customers. Once you’ve captured their attention, you can collect their contact information for future follow-ups. Additionally, existing customers who receive giveaway swags are more likely to feel valued and stay loyal to your brand.

Promotional Products

Tangible Brand Experience

Promotional products provide a tangible brand experience, unlike digital marketing methods. When someone uses a product with your logo, they physically interact with your brand. This tangible interaction can create a stronger and more memorable connection. According to the PPAI, 79% of people say they are likely to do business with the company in the future after receiving a promotional product.

Positive Brand Image

Finally, giving away promotional products can help create a positive brand image. When you give something valuable to potential customers, it shows that you care about them and are willing to go the extra mile. This can foster a positive perception of your brand and encourage word-of-mouth marketing.

Enhanced Customer Loyalty

Giving away promotional products can enhance customer loyalty. People appreciate receiving free items, especially when they are useful. This goodwill can translate into a stronger relationship with your brand. A study by Baylor University found that customers who received promotional products had a significantly more positive image of a company and were 52% more likely to give that company their business.

Wide Reach

Promotional products have the potential to reach a wide audience. For example, a branded tote bag can be seen by hundreds of people as the recipient carries it around. That makes them into a walking billboard for your brand. This kind of exposure is difficult to achieve with other marketing methods.


Investing in promotional products is a smart move for any business looking to enhance its marketing strategy. These items offer a cost-effective way to increase brand recognition, enhance customer loyalty, generate leads, and create a positive brand image. Whether it’s a pen, water bottle, or notepad, the right promotional product can make a significant impact.

One Stop Shopping for Promotional Products!

If you're looking for a promotional products supplier in the Melbourne, FL, Palm Bay, FL, or West Melbourne, FL area, look no further than Box and Send Business Center. We provide a wide range of promotional items to meet your business needs. Give us a call or email, and we'll help you choose the perfect promotional items for your business. Remember, we have a graphic designer on staff to ensure your promotional gifts look great!

By leveraging the power of promotional products, you can create lasting impressions and drive long-term success for your business. Whether you're searching for promotional products in Melbourne, FL, Palm Bay, FL, West Melbourne, FL, or simply looking for promotional products near me, Box and Send Business Center has got you covered.

...or drop by our store with ideas, and go home with your items in process! 

Follow the map at the bottom to get to our place!r5hbj


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